Privacy Policy Page
Comprehensive Privacy Policy for Smiley's Paradise
Effective Date: 29 May 2025
Last Updated: 29 May 2025
URL: https://smileysparadise.co.za/privacy-policy
1. Introduction
Smiley’s Paradise ("we," "us") respects your privacy under South Africa’s Protection of Personal Information Act (POPIA). This policy explains how we collect, use, and protect your data when you:
Purchase electronics/products
Use aCoin cryptocurrency payments
2. Information We Collect
Personal Data
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, ID number, date of birth | Account creation, fraud prevention |
| Contact Data | Email, phone, physical address | Order delivery, support |
| Payment Data | Card details, aCoin wallet address | Transaction processing |
| Technical Data | IP address, browser type, device ID | Site optimization, security |
| Usage Data | Pages visited, click patterns | Marketing analytics |
aCoin-Specific Collection
Public wallet addresses
Blockchain transaction IDs
Crypto asset types/amounts (for FIC Act compliance)
3. How We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Process orders/payments | Contract fulfillment |
| aCoin transaction validation | POPIA Section 11 & FIC Act |
| Fraud prevention | Legal obligation |
| Marketing (with consent) | Consent |
| Product improvement | Legitimate business interest |
4. Data Sharing
We share data only when necessary with:
Payment Processors: aCoin, Peach Payments (for transaction completion)
Logistics Partners: The Courier Guy, DHL (for delivery)
Supplier: Esquire Technologies (warranty fulfillment)
Legal Authorities: When required by South African law (e.g., FIC Act)
No sale of personal data to third parties.
5. International Transfers
Data may be transferred outside South Africa (e.g., aCoin’s blockchain network). We ensure:
Recipients comply with POPIA-level protections
Encryption during transfer (AES-256)
6. Data Security
Protection Measures
Encryption: SSL/TLS for data transmission; AES-256 for storage
aCoin Safeguards: Multi-signature wallets, cold storage for keys
Access Controls: Role-based employee permissions
Audits: Quarterly penetration testing
Breach Response
Notify Information Regulator and affected users within 72 hours per POPIA Section 22.
7. Your Rights
You may:
✅ Access: Request copies of your data (free once/year)
✅ Correct: Update inaccurate information
✅ Delete: Request erasure (excludes FIC Act-required data)
✅ Object: Opt out of marketing
✅ Complain: Contact SA Information Regulator
Submit requests to: support@smileysparadise.co.za (Response within 14 days)
8. Cookies & Tracking
We use:
Essential Cookies: Session management (e.g., login, cart)
Analytics: Google Analytics (anonymized data)
Marketing: Facebook Pixel (opt-in required)
Manage preferences via browser settings or our Cookie Banner.
9. Data Retention
| Data Type | Retention Period |
|---|---|
| Order records | 5 years (Tax Act compliance) |
| aCoin transactions | 5 years (FIC Act compliance) |
| Marketing consent | Until withdrawal |
| Inactive accounts | 3 years |
10. Children's Privacy
We do not target or collect data from persons under 18 without parental consent.
11. Policy Updates
Changes posted on this page with updated "Effective Date." Continued use = acceptance.
12. Contact Us
Information Officer: CEO, Smiley’s Paradise
Email: support@smileysparadise.co.za
Phone: +27 76 072 1344
Address: [Registered Business Address, South Africa]
For POPIA-related complaints:
Information Regulator JD House, 27 Stiemens Street, Braamfontein, Johannesburg
Smiley’s Paradise is South Africa’s premium white-and-gold destination for all things electronic. From cutting-edge smartphones and powerhouse laptops to immersive gaming rigs and smart-home essentials, we curate the tech that sparks joy in every circuit.
Founded by lifelong gadget lovers, we believe shopping for electronics should feel as polished as the devices themselves—so we built an online space that’s fast, elegant, and refreshingly human. Every product is hand-selected for performance and reliability, backed by local warranties, 24/7 expert support, and same-day dispatch from our Johannesburg hub.
Whether you’re upgrading a workspace, levelling up your gaming, or gifting someone special, Smiley’s Paradise delivers gold-standard service at competitive SA prices. Join thousands of happy customers who trust us to keep them powered, connected, and smiling every day.
